Researchers conducted interviews with forum members and observed public discussions. Reddit, a popular crowdsourced content platform, has two thriving subreddit groups, one for each dating service, which collectively have more than 95,000 members and 1,400 new posts a day at any given point. To figure it out, users are taking the conversation elsewhere, say researchers. With one-on-one, private conversations, often between strangers, online dating can be awkward. In part, that’s because the unspoken rules and key to success on services like OKCupid and Tinder can be unclear. University Georgia Institute of Technology
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